when it comes to coffee, some people are more taste-conscious. me? not so much. so long as it contains caffeine and is hot, i've generally been satisfied.
i recently began catching up on the 90s tv show "ally mc beal," and in the first season there is a scene where billy picks up starbucks coffee for everyone and when georgia gets ready to guzzle it down, ally stops her, pulls her aside, and then teaches her the fine art of . . . is it coffee foreplay? sniff the aroma, lightly lick the foam, and sip a bit of coffee and swirl it around . . . or something like that. point being, i don't drink coffee like that. i've barely tasted it.
and that is the point. i've taken coffee for granted. i assume it's there and just pay the price. i don't really take the time to engage in the coffee foreplay. in my desire to give the simplest things a new shade of meaning, lucky for me there are two starbucks promotions going on right now that could right my wrongs.
the first is an 8-week tasting event. once a week for eight weeks, starbucks around the country will be brewing a highlighted coffee of the week. if you participate in the tasting program, you can get sticker. once all the stickers are on the collection sheet, you turn it in to your barista and get a 1 lb. bag of your favorite. the weeks go from monday to sunday. week one just finished, but if you ask your barista nicely, s/he may give you a sticker anyway. this week's feature (march 15-21) will be the italian roast.
the second is a little more personal. i am a member of bzzagent. it's a nifty advertising agency that specializes in word-of-mouth marketing. essentially, they let me sample the product and share it with others, anticipating that talking about it will generate a bit of "buzz." i'm not invited to every campaign, and i don't join every campaign i'm invited to, but when i was invited to the current starbucks' pike roast campaign, i joined. i was sent 1 lb. of ground pike roast and about 1/2 lb. of ground caffe verona, and they arrived in the mail on saturday. i've had both before at starbucks itself - and i like them - but i've never brewed them at home. i'm quite enjoying sniffing the aroma.
and, as required by the federal government, bzzagent did provide me with free starbucks coffee, but i'm paying for my own 8-week taste test.
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